This effect requires adobe After Effects Cs4 +Encore
  The project creates a realistic 1st Play Logo Intro and DVD menu package

Within AFX simply replace the logo graphic with your own
either replace the graphic or add your logo to the logo holder composition
if you do not have a graphic logo activate the text layer to enter your title
similar effects will be applied to the text you enter.
The composition can now be rendered
use the output video as the first play video to the DVD menu pack provided
you will have to replace the logo with your own within the DVD menus

Navigation issues for 1st play video window navigation exclusion are advised here
Font is included in the download
HQ Codec is available to download here